"Over the years, I've recommended Counterpoint to everyone I know in the industry. This software is very comprehensive and user friendly. Overall, it’s difficult to articulate everything this system has done for this company!”
-Feed & Pet Supply Store, Santa Clarita, CA
to our Retail newsletter:
Store name: Miller's School Supplies
Number of stores: 2 Stores
Specialty: school supplies
Location: Longwood, FL
Established in 1987
Using CounterPoint since 1996
Founded in 1987 by former teacher, Cynthia Miller,
Millers' School Supplies has grown into a first-class
Cynthia recognized the need for a good school supply store
in her hometown of Longwood, Florida. “We began with a 900
square foot store that soon grew to its present 5,000
squarefeet, plus a second store and an office/warehouse
In the beginning, Miller's School Supplies used
old-fashioned paper and pencil to control their inventory
and issue P.O.'s. “We had a very good paper system. It was
great, but very time consuming.
I knew we had to computerize if we were to grow.” With
CounterPoint, Cynthia was able to automate her retail
operation and watch her business expand.
Today Millers' primary customers are teachers, parents, day
cares, churches, and nursing homes. Cynthia knows that great
service brings her customers back. And CounterPoint's
built-in customer tracking and flexible pricing options have
helped them rally in the sales.
“We have great customer service - do lots of special
ordering. We have great sales twice a year and offer a
special every month. Many promotions are used throughout the
year.” Now that Millers' has a computer system that
accurately tracks their customers, they're prepped for
And CounterPoint includes all the tools they need to take
their customer service to the next level - gift registries,
gift certificates, a frequent shopper program, and the
ability to print labels for promotional mailings.
With CounterPoint, Cynthia is in control of her business -
she knows what's in stock, what her customers want, and how
to sell it to them. “I love the ability to categorize
products. Teachers often teach by theme - I can plug in
'apple' or 'zebra' and get products on hundreds of themes.
As a member of NSSEA (National School Supply and Equipment
Association), Cynthia keeps up with industry trends and
hopes to continue the expansion of her business. “There is
room for growth in our area. I have great spots in mind for
two more stores.” CounterPoint has proven to be more than
just a smart choice for Miller's School Supplies - it was an
investment in their future.