"Over the years, I've recommended Counterpoint to everyone I know in the industry. This software is very comprehensive and user friendly. Overall, it’s difficult to articulate everything this system has done for this company!”
-Feed & Pet Supply Store, Santa Clarita, CA
to our Retail newsletter:
Store name: Hicks Nurseries
Number of stores: 1
Specialty: lawn and garden
Location: Westbury, NY
Established in 1853
Using CounterPoint since 1998
Founded in 1853, Westbury, New York-based Hicks Nurseries
is a family-owned garden center that has deep roots in the
lawn and garden industry. Currently managed by the sixth
generation of family members, Hicks has also seen several
generations of cash registers and business systems.
Continually updating and modernizing the operation has
always been a part of the success of Hicks Nurseries.
In 1998, Hicks purchased CounterPoint. President Stephen
Hicks recognizes the speed of checkout as a primary reason
they chose CounterPoint. “We are sort of a strange animal in
that we need to have the efficiencies of a supermarket in
the month of May,” says Stephen. “With CounterPoint, we can
really move people through the line.”
By way of confirmation, the garden center records more than
2,500 transactions on a busy Spring day. And the addition of
CPGateway has “greatly improved our credit card
authorization process,” adds Stephen. CPGateway authorizes
credit cards over the Internet in under two seconds.
“CPGateway is the single biggest improvement to CounterPoint
since our installation in April of 1998. I sleep much better
at night knowing that Synchronics is behind the service.”
Another favorite feature is the Offline Ticket Entry Option.
Cashiers can continue ringing up sales when the CounterPoint
server is down or unavailable (it’s also useful for sidewalk
sales, trade shows, and portable kiosks).
Stephen adds, “We’ve had better morale with our cashiers
than ever before because of the system. It’s a very flexible
system and it has many capabilities that allow you to
configure it—almost tailor-make it—to your business.”
Hicks has seen tangible business success thanks to
CounterPoint. At Christmas time, the nursery sells cut
trees. By analyzing their sales and inventory information
each day and comparing this year’s numbers to last year’s,
they’ve been able to time their reorders so that they’re
bringing in the right quantity at the right time. They get
extra sales by having enough inventory to last through the
season, and extra profits by not having leftover inventory.
Hicks Nurseries turned over a new leaf with CounterPoint.
And since then they’ve watched their profits grow (and their
long checkout lines shrink).