"Over the years, I've recommended Counterpoint to everyone I know in the industry. This software is very comprehensive and user friendly. Overall, it’s difficult to articulate everything this system has done for this company!”
-Feed & Pet Supply Store, Santa Clarita, CA
to our Retail newsletter:
Store name: Fountain of Vitality
Number of stores: 4 Stores
Specialty: health foods
Location: New Jersey
Established in 1974
Founders and partners Joe Eorio and John Giuliano opened
their first of four New Jersey health food stores in 1974.
The duo’s quest to provide their customers superior service
and to maximize the efficiency of their operations led them
Fountain of Vitality needed a solution that would control
their inventory and manage their vendors. Carrying a diverse
product selection is fundamental to their business, but
merchandise planning and ordering for the four stores was a
challenge as the four stores typically carry 20,000 products
supplied by more than 150 vendors.
Competitively pricing their items is one major ingredient to
their success, making it very important for the team to buy
the right products at the right prices from the right
vendors. Prior to CounterPoint, John was spending 20 to 30
hours every month organizing, inputting, and analyzing
supplier pricing information to plan orders.
The team researched software that would streamline their
operations and selected CounterPoint. Vendor pricing is now
brought directly into CounterPoint, and the system
automatically creates recommended purchase orders for the
suppliers who currently offer the lowest costs.
Fountain of Vitality also utilizes CounterPoint’s Multi-Site
capabilities, which allows each store to operate
independently, and then automatically share its information
with the other stores as required. Current inventory and
sales information are brought into the main store each
night, so that all purchasing can be controlled and issued
from a single location.
“CounterPoint has allowed me to gain control of all of my
stores. I have instant access to vital information such as
sales, prices, and vendors. And I’m able to identify
hot-sellers and use the auto- replenish feature to ensure
optimum stock levels. Most importantly, the advanced
ordering capabilities have made a once complex ordering
process easy and efficient,” explained Eorio.
CounterPoint gives Fountain of Vitality the power of
information, ease of use, and the strategies to utilize that
information – the keys to a healthy business.