"Over the years, I've recommended Counterpoint to everyone I know in the industry. This software is very comprehensive and user friendly. Overall, it’s difficult to articulate everything this system has done for this company!”
-Feed & Pet Supply Store, Santa Clarita, CA
to our Retail newsletter:
Store name: National Canal Museum
Number of stores: 1
Specialty: gifts and mail-order
Location: City of Easton, PA
Established in 1962
Using CounterPoint since 1996
It was a desire to preserve America's canal heritage that
led the City of Easton, Pennsylvania, to open the National
Canal Museum in 1962. But it was an effort to modernize the
museum's retail and mail-order operations that led J. Steven
Humphrey to purchase CounterPoint in 1996.
“We looked at five or six different software systems,” says
Humphrey, who is executive director of the National Canal
Museum. “CounterPoint gave us the capability to provide for
And grow it did. Since turning in its cash register for an
automated system, the museum's Canal Boat Store has more
than tripled its gross sales. Explains Humphrey, “Over that
time, we had a little more attendance, but a lot of the
increase was due to the fact that we were able to study what
was selling and what wasn't selling, and change our
In its Canal Boat Store, the museum sells books, souvenirs,
and snack items. It also operates a mail-order business out
of the main office and uses CounterPoint's Multi-Site
feature nightly to upload information from the Canal Boat
Store, update inventories, and download new information.
“It gives us the information we need at our main office,”
says Humphrey. “At the same time, since we do the ordering
centrally, it lets us keep up on what we've ordered.
Probably the biggest advantage of the system is perpetual
inventory, which saves a lot of man-hours by not having to
go out and count to see whether you need to reorder.
“The point of sale interface is easy and straightforward,”
Humphrey continues, “but I also like the ability to have
multiple barcodes and set up stock numbers almost any
way you want. It'd be hard to find something you couldn't do
And now, thanks largely to CounterPoint, the National Canal
Museum's retail and mail-order operations are tallying
record profits and ensuring their own place in history.