"Over the years, I've recommended Counterpoint to everyone I know in the industry. This software is very comprehensive and user friendly. Overall, it’s difficult to articulate everything this system has done for this company!”
-Feed & Pet Supply Store, Santa Clarita, CA
to our Retail newsletter:
Store name: Russo's Music
Number of stores: 1
Specialty: music store
Location: Omaha, NE
Established in 1971
Whether they’re buying, renting, learning, or repairing
their guitars, it’s no secret why musicians in the Omaha,
Nebraska, area choose Russo’s Music. Russo’s Music features
the largest selection of guitars and guitar accessories in
the Midwest, and both amateurs and professionals having been
singing their praises since 1971.
Vince Russo began business in the basement of his house. And
it was music to his customers’ ears when he opened his first
retail store. Today, Russo’s takes full advantage of
CounterPoint’s extensive feature set to help increase sales.
“We could have not grown without it,” says current owner Jim
DeSchamp. Jim understands the importance of keeping costs
down. “In our business, pricing is very competitive.” With
CounterPoint, Russo’s can analyze their sales, control
costs, and maintain optimum inventory levels.
“It helps to control what we need and when we need it.” And
every retailer knows that lower costs means higher profits.
Running a profitable music store requires a serious software
“Synchronics [now Radiant Systems] is always improving the
software for the better – I haven’t found anything else that
does a better job of helping manage inventory and sales,”
adds Jim. And CounterPoint does a lot more than inventory
CounterPoint gives Russo’s the up-to-the-minute information
they need to keep their customers coming back for more.
“We’re able to look up items and let our customers know what
we have on order if it’s not in stock,” says Jim.
Russo’s uses CounterPoint’s comprehensive sales history to
identify key customers and send out special promotions. And
when a customer is ready to trade in that used guitar,
CounterPoint identifies when the customer bought it and how
much they paid for it.
CounterPoint also tracks Russo’s rentals and serialized
items, manages repair work (using point-of-sale orders),
allows them to issue store credits and gift certificates,
and even lets them write custom reports to get the details
they need on their students and customers.
“Our employees think CounterPoint is the best thing since
sliced bread! All of the different lookups and reports make
our business run so much smoother, so we have more time for
sales,” adds Jim.
Russo’s has plans to jazz up their Internet sales with
CPOnline, the web-hosting and ecommerce service. “This will
allow us to reach sales outside of our area,” adds Jim. Plus
they’re planning for additional locations and a warehouse to
handle their online business.