"Over the years, I've recommended Counterpoint to everyone I know in the industry. This software is very comprehensive and user friendly. Overall, it’s difficult to articulate everything this system has done for this company!”
-Feed & Pet Supply Store, Santa Clarita, CA
to our Retail newsletter:
Store name: An-Jan Feed & Pet Supply
Number of stores: 5
Specialty: animal food and supplies
Location: Santa Clara Valley, CA
Established in: 1969
Using CounterPoint since: 1996
For 35 years, pet owners in the Santa Clara Valley have
turned to An-Jan Feed & Pet Supply for all their animal
companion’s needs. With more than 7,100 square feet of
retail space in their Main Super Store and another 27,000
square feet of warehouse space in the back, An-Jan provides
food and supplies for a variety of animals ranging from dogs
and cats to llama and emus.
With such a large volume of traffic and inventory, Vice
President Laurie Allander knew An-Jan would need a
point-of-sale system that did more than just ring up sales.
Laurie decided that CounterPoint was the right choice for
An-Jan. And she’s shared that decision with others ever
“Over the years, I’ve recommended this system to everyone I
know in the industry,” Laurie says. “I’ve always enjoyed
talking about the system and its great attributes. This
software is very comprehensive and user friendly.”
In addition to the wide number of attributes, CounterPoint’s
multi-site capabilities allow Laurie to keep an eye on
inventory as well as selling patterns at all five locations.
CounterPoint has also allowed Laurie to reduce the number of
employees in the corporate office, further increasing the
efficiency of her business.
“We use stock transfers, inventory the control, customer
loyalty, purchasing, POS scanning, kits, bin locations,
etc.,” says Laurie. “I’ll leave it up to your imagination as
to what an asset these tools were in improving the
profitability of our company!”
CounterPoint’s customer loyalty tools and An-Jan’s FBC
(Frequent Buyer’s Card) program have increased repeat
business. After spending $200 at An-Jan, customers are
awarded $10 on their next purchase, providing customers even
more incentive to return to An-Jan for food and supplies for
their four-legged friends.
With all its practical features and functions, there’s no
doubt in Laurie’s mind that CounterPoint was the right
decision. Her customers love the speed in which they can get
in and out of the store, her employees love its ease of use,
and she loves the increased efficiency with which she can
manage her inventory.
“CounterPoint is awesome,” Laurie says. “The employees love
the lookup function at POS that allows them to answer
customer questions at the register or over the phone.
Overall, it’s difficult to articulate everything this system
has done for this company!”