"Over the years, I've recommended Counterpoint to everyone I know in the industry. This software is very comprehensive and user friendly. Overall, it’s difficult to articulate everything this system has done for this company!”
-Feed & Pet Supply Store, Santa Clarita, CA
to our Retail newsletter:
Store name: North Carolina Dept. of Transportation
Number of stores: 9
Specialty: gift shop
Location: Moorehead City, NC
Established in: 1925
Using CounterPoint since: 1995
When the North Carolina Department of Transportation
Ferry Division opened its Ships Stores in 1995, Management
Analyst Jesse Vinson called a friend in the retail business
for some advice. One of the first things she recommended was
Each year, the ferries transport more then 2.5 million
passengers. With such a high volume of customers,
CounterPoint’s ease of use played a major factor in the
selection process. With a large portion of the Ferry
Division’s customer base running in a limited time frame, it
is imperative that cashiers get them in and out of line as
quickly as possible.
“Our major customer base is schedule oriented,” Vinson says.
“Customers have short times to shop before ferry departures.
Our system must be easy to operate and require minimal time
to complete the sale.”
In addition to an easy-to-use system, Vinson was looking to
install a product that would change as their business did.
With updates released twice a year, CounterPoint allows
Vinson to stay ahead of the game.
“Business often must change to meet the changing demands of
our customers,” Vinson says. “We did not want to invest in a
business software package that is inflexible and shortly out
of date. We have a product that can grow with us as our
business grows and evolve as our business evolves.”
“I could not have enjoyed the level of success that I have
experienced without sound support from my dealer,” Vinson
says. “It would be very difficult for the product to succeed
without a dedicated dealer network.
As a state-funded business, detailed records are part of the
game. With extensive list of reports, Vinson can keep tabs
on every aspect of the business.
“Since we are a government agency, we are subject to a high
degree of public scrutiny,” Vinson says.
“CounterPoint’s incredible reporting capability allows us to
generate accurate and complete reports that detail all store
activity. It’s a cost-efficient solution in any environment
that requires a high degree of accountability.”
Overall, CounterPoint has been a smashing success for the
Ferry Division. From its user-friendly design to the
extensive reporting capabilities, CounterPoint has provided
Vinson with the ultimate in retail management software.